Smithfield Birmingham 690-Home Scheme: Prosperity Group's Major Housing Project
Prosperity Group’s Major Housing Project
The Prosperity Group, a renowned developer, has successfully secured approval for a colossal housing scheme, comprising nearly 690 homes in the Smithfield area of Birmingham. The approval comes two years post the submission of the project plan. The project is a significant stride towards the transformation of the Smithfield region.
The architectural design of the scheme has been crafted by Glancy Nicholls, and the site is strategically positioned behind Birmingham Coach Station. For those seeking inspiration for their own housing projects, it might be helpful to explore this article on key tips and strategies for apartment renovation in London, UK.
Pressworks Scheme: A New Gateway
Work on the Pressworks scheme, which is the first to be initiated as part of the Smithfield area masterplan, is scheduled to commence in Autumn 2024. Prosperity Group will oversee the construction of the Pressworks project directly, which includes a key 23-storey marker building, thereby creating a novel gateway into the city centre.
Revised Plans and Affordable Housing
Local planners gave the green light to the scheme after the second attempt, following a revision from 711 to 687 flats. This reduction was accompanied by a significant increase in affordable homes, thus making the project more inclusive and accessible.
Prosperity Group’s Vision
Joe Billingham, the chief executive at Prosperity Group, stated that the Pressworks project was a golden opportunity to revitalize an underused brownfield site. He emphasized the project’s potential to introduce new homes, cafes, restaurants, bars, and retail shops, thereby enhancing the locale’s vibrancy and appeal.
Contributing to the Smithfield Masterplan
The project is also set to contribute significantly to the wider delivery of the Smithfield Masterplan, marking the first step in one of Birmingham’s most crucial regeneration projects. It signals a promising start to the transformation of the area.
Aesthetics of the Presswork Buildings
The Presswork buildings will feature striking red brick and terracotta facades, adding an aesthetic appeal to the functional design. This distinctive look is expected to add to the charm and character of the Smithfield area.